The Soapbox and Toolbox for New York State's Nonprofits

April 27, 2017

Network for Good Releases "How to Create a Major Donor Program" eGuide

It’s no secret that major gifts impact the bottom line for small and emerging nonprofits. Even though major donors might make up a small segment of a nonprofit’s donor base, they account for a large percent of the total of gifts that come through the door.

How do you define “major donor” or “major gift”? Here’s the accepted industry definition: a major gift is an occasional contribution that’s larger than a donor’s ongoing annual support.

Some nonprofits set a minimum amount they define as a major gift to help them identify who among their constituents deserves attention based on some assessment of gift capacity.

Free Download: How to Create a Major Donor Program

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NYCON develops and promotes an effective and vibrant charitable nonprofit community throughout New York State.  We strengthen organizational capacity, act as an advocate and unifying voice, help to inform philanthropic giving, and conduct research and planning to demonstrate relevance and impact.